The activities of an association are different from any other businesses. In association services everything is only based on the value produced for the user. Itä-Uudenmaan Yrittäjänaiset ry is connecting women entrepreneurs mainly from Itä-Uusimaa part of Finland. Members are women of all ages and from many different professional branches. In this project we created a new website for Itä-Uudenmaan Yrittäjänaiset ry.
The existence of the association is based on the interest of the members. In everything we do for IUY naiset, we listen and learn from members; what they are interested in and what do they need. How new website can serve best this varied audience. All the info members need is now easy to access.
In this website project (and other projects for this association), we have focused on highlighting the essential and serving the members in the best possible way. We made the outcome clear and simple, first to serve potential new members and right after to inform existing members.
Meaningfulness is the most important value, second are members rights and influence possibilities. As third, community shines.
Community activities often contain a lot of content and info. It is important to be able to prioritize content and decide where to make content to be consumed quickly and where users can spend more time exploring content. What is important to find right away and what to go further.
Often associations also have products, events or services to trade. That’s why the web shop is an essential element of the site. In this project online store was left to a third party provider, to make it easy to maintain for everybody, even volunteers that might change from time to time.
Check out the experience here: iuynaiset.fi