We did re-branding and service update for Mega main brand. Under the main brand was created Mega Cafe and Mega Makumaa sub brands. The experience was built around the merchant family, rusticity and delicious traditional tastes. Cozy feeling, like visiting granma’s.
We renewed the logo, look, style of images to use and way to speak and communicate to the user. Also the sub brands were built under the main brand. Sub brands are trending today.
Perhaps the first concretization of the brand story is the logo. A successful logo gives an immediate indication of what the brand is all about. In this case, with brand being everydayish, logo needed to be cozy and modern in a simple way.
It is important to define, what kind of person the brand is, how does it speak and what makes it different from others, what is the business area. Clear sight of the brand from the inside makes it also clear from the outside, which makes it memorable.
Let me also say that there is a promise: always something particularly good.
Everyday business is a very interesting business. Throughout our history it has always been part of daily life in one way or another. It was an interesting challenge to create something nice and memorable for this everyday brand.